"The Earth's resources are not infinite, and it is clear that we have already exceeded their limits."
Yvon Chouinard, Founder PATAGONIA
As a merchandise company, we want to (help) change the industry. We want to shift toward long-lasting and sustainable items and away from fast fashion and disposable items.
For us, this means sourcing the best possible products in every area that meet our criteria in terms of sustainability and longevity.

#1 Products
Sustainable & durable
Each of our products meets our standards of sustainability and fair production. As a sustainable company, our mission is to optimize the entire supply chain for sustainability as best as possible and to continuously monitor it.
Only a long-lasting, high-quality merchandise product can be sustainable and meaningful. We produce favorite pieces! Products that delight everyone as soon as they hold them in their hands. Made not for days, but for years of daily use.


#2 Production
Fair & social
We carefully select our partners and production partners, ensuring fair wages, safe workplaces, and social responsibility. We categorically rule out child labor and unfair working conditions! We haven't reached our goal yet, but we're on the right track!

#3 Finishing:
In-house
By producing in-house, we shorten delivery routes and thus significantly reduce CO₂ emissions. We have our own embroidery facility, a textile printing facility that meets the latest standards, and engraving and laser machines for finishing.


#4 Certificates
Trustworthy & transparent
We work transparently and on an equal footing with our customers and production partners – trust is the foundation of sustainable action and the basis for mutual success. We rely on national and international standards such as GOTS, Fair Wear Foundation, and PETA-Approved Vegan.


#5 Materials
Natural & recycled
We primarily use natural and ecological materials for our products. Where this isn't possible or not yet possible, we use recycled materials such as recycled polyester to minimize our ecological footprint.

#6 Procurement
Responsible
As a sustainable company, we see it as our duty to optimize the entire supply chain for sustainability as best as possible and to continuously monitor it. We strive to shorten transport routes and significantly reduce CO₂ emissions. Regionality is an important component of true sustainability for us. Where possible, we source our products in Germany or Europe.